Why Your Pop-Up Will Not Fail: The Pop-Up Paradigm

When we learned that Melissa Gonzalez, Founder of Lion’esque Group, had published a book called The Pop-Up Paradigm, we knew we had to get our hands on a copy right away. Here are some of our takeaways: Stores can’t exist… Continue Reading

Omnichannel Strategy in a Multi-Strategy Retail World

There is no denying it, few brands are solely selling online anymore. Even if they don’t have permanent brick-and-mortar stores, they’re executing trunk shows, store-in-stores, or pop-up shops. They’re doing something whereby they can be in a physical space and… Continue Reading