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Content Strategy

Effectively creating and distributing quality content. Topics can include organizing media publications, revenue streams, affiliate relationships, distribution pipelines, appropriate platforms, working with influencers, photo / video tips, social marketing, email strategy, etc.

27 Top Free WordPress Plugins to Optimize Your Website

October 3rd, 2016Matthew Capala Leave a Comment

I’ve been navigating through the WordPress platform for many years. I’ve utilized it both as a user for my own sites, and have also handled many large client WP sites. With over 25% of all Websites on the Web built… Continue Reading →

Content Strategy

How Rebecca Minkoff Views Instagram

August 18th, 2016Shanice Graves Leave a Comment

Fashion is Your Business recently had Uri Minkoff, of Rebecca Minkoff and Uri Minkoff brands, on the podcast. During the episode they discussed the changing ways of reaching customers. (You can listen to epsiode 57 here.) If you want to reach me… Continue Reading →

Business Strategy, Content Strategy, Online Commerce Business Strategy, Content Strategy, Digital Marketing

From Click to Ship – A Detailed Dive into eCommerce Platforms

August 12th, 2016Aliana Galán 2 Comments

I’ve been surrounded by fashion entrepreneurs for well over a decade now.  I’ve noticed that the key driving force that motivates them, is a dream.  In order to make that dream a reality it takes hard work and constant focus… Continue Reading →

Business Strategy, Content Strategy

Create Killer Content …or Die.

August 8th, 2016Angela Gilltrap Leave a Comment

Twitter. Facebook. Pinterest. Tumblr. The Fancy. Blogs. Websites. Print. e-Books. i-Books. Real books. Welcome to information overload. The amount of information we have access to has grown exponentially. The number of hours in the day have stayed the same. Never… Continue Reading →

Content Strategy

Everything You Need to Know About Snapchat’s Advertising API

June 22nd, 2016Shanice Graves 1 Comment

Snapchat has officially announced the launch of Snapchat Partners, its highly anticipated advertising API (application programming interface) which will connect more than 20 tech and creative companies to the advertising platform. The social media messaging application is most popular among… Continue Reading →

Community Build, Content Strategy

Runway to The Web: The Impact of Digital Influencers

May 25th, 2016Alex Tunney Leave a Comment

The clothes and the styles from the runways of fashion weeks used to take a while to get to customers. They would see them eventually and look forward to buying them when that season approached or other brands would ‘interpret’… Continue Reading →

Content Strategy, Emerging Designer Edu, Retail Strategy

FIYB Highlights – Ep. 99 w/ David Yi: “Fashion Is Your Armor”

May 11th, 2016Alex Tunney Leave a Comment

David Yi, the fashion editor for Mashable, joins Pavan Bahl, Rob Sanchez and Marc Raco on at Rise NY for an interview sponsored by Fiverr. David Yi Sees the Video Future David launched the Fashion vertical at Mashable last year… Continue Reading →

Content Strategy, Fashion + Tech, Wearables

FIYB Highlights – Ep. 98: “Show Your Real Face”

May 5th, 2016Alex Tunney Leave a Comment

Eric Bandholz, Founder of Beardbrand, a men’s grooming company focusing on beard care, joins Pavan Bahl, Rob Sanchez and Marc Raco on the floor of the Innovation Center of the 2016 ECommerce Show USA in Atlanta, GA. This interview is… Continue Reading →

Community Build, Content Strategy, Startup Tech

7 Google Changes That Will Make or Break Your SEO in 2016

April 1st, 2016Matthew Capala Leave a Comment

Is your SEO strategy up to snuff for 2016? This very question floats around offices of many small to large businesses as we head into an ultra-competitive (and ultra-technological) era in organic search. Are you ready? Each year, Google changes… Continue Reading →

Content Strategy, Mobile

10 Strategies We Used to Create An Industry Leading Podcast

March 16th, 2016Marc Raco Leave a Comment

If someone told you that they could fill Madison Square Garden ten times on a marketing budget of just five bucks, how fast would you dismiss them? Well, don’t be too hasty. That pretty much sizes up what we’ve done.… Continue Reading →

Community Build, Content Strategy

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