How the Best in Class Thinks About Mass Customization

During Decoded Fashion’s recent New York Summit, mass customization and personalization were recurring themes for both established and emerging brands. Levi’s Chief Merchandising Officer Grant Barth noted that customization is one of the strongest growth areas for the 140+ year-old… Continue Reading

The Difficulty of Simplicity with UX & UI

How hard can simple be?  Very hard, actually. Keeping a site or app simple can seem easy in the beginning of your build. Yet after a multitude of meetings, various iterations and endless add-ons you site ends up a complex beast.… Continue Reading

Building a Native App? Ask Yourself These 5 Questions First.

With over 184 million people in the U.S. owning smartphones[1], it’s clear that mobile is something that every company must address.  Yet, the question that sparks debate is whether companies should focus on building out a native mobile app or… Continue Reading

Direct To Consumer Distribution Cuts Overhead and Bullshit

Why does a high-end suit cost $8000?  Is an Italian leather shoe really worth $500?  Good questions. At the recent Social Retail Summit in Brooklyn NYC, panelists discussed on topics that direct to consumer brands face when selling to the end user. Moderator Matthew Iles,… Continue Reading

Why Your Pop-Up Will Not Fail: The Pop-Up Paradigm

When we learned that Melissa Gonzalez, Founder of Lion’esque Group, had published a book called The Pop-Up Paradigm, we knew we had to get our hands on a copy right away. Here are some of our takeaways: Stores can’t exist… Continue Reading

Real “Fashion Tech” Should Improve Infrastructure & Logistics

Talking fashion technology has become a largely consumer oriented dialogue. Wearables, customer experience, personalization, are all buzzwords that come up across topics and up and down market. Fashion and Tech (from both sides) are wrapped up in being of-the-moment, which… Continue Reading

Fashion + Technology Conference Coming to General Assembly in DC

Washington, DC – The Freestyle Conference is making its inaugural debut in Washington, DC Saturday, December 6. Founded on the premise of education and collaboration, Open Source Fashion (OSF), the New York City-based networking group is offering attendees this series… Continue Reading