How the Best in Class Thinks About Mass Customization

During Decoded Fashion’s recent New York Summit, mass customization and personalization were recurring themes for both established and emerging brands. Levi’s Chief Merchandising Officer Grant Barth noted that customization is one of the strongest growth areas for the 140+ year-old… Continue Reading

Fashion Specifically For Everyone: Customizable Products

Is mass customization the future of retail? Maybe. Technology definitely makes the idea a lot closer to reality. Mass customization isn’t something new, but it’s something that has been recently reinvented by creative startup ventures. Custom clothes in have always… Continue Reading